Reporting Period: July 2026

Elmodeeer
Performance Marketing Report.

Cross-platform analysis covering Facebook, Instagram, TikTok, YouTube and LinkedIn.

Explore Platform Data

Agenda

Roadmap for the July 2026 report.

01

Report Context & Objectives

02

Executive Summary

03

Period-over-Period View

04

Executive Summary

July generated 8.37M views across Facebook, Instagram, TikTok and YouTube, plus 130,447 LinkedIn impressions. Meta grew hard. TikTok fell hard. Watch depth on Facebook fell while views tripled.

Facebook: The Reach Engine

5,730,153 views (+187.3%) and 12.4K follows. 83.7% of views were organic. Lifetime followers: 779,537.

Instagram: Ads Carried the Growth

2,149,004 views (+44.5%) and 912.7K reach. Views from ads rose +198.1%; organic rose +3.2%.

TikTok: The Drop

445.7K post views (-86.2%) on a base of 1,021,838 followers. Every TikTok metric fell.

LinkedIn: The Senior Room

130,447 impressions (+15%) and 2,169 engagements. 39% of discovery came from outside the network.

YouTube: Search-First Shorts

43,197 views, 97.9% of them Shorts, and +1.4K subscribers. Search supplied 78.1% of traffic.

Combined: 8.37M Views

Facebook carried 68% of all views. One platform is doing most of the work this month.

Period-over-Period View

Percentage change vs. the previous period, as reported natively by each platform. Bars are scaled within each platform to its largest move.

Facebook

Views+187.3%
Viewers+165.8%
Interactions+170.9%
Visits+251.8%

Instagram

Views+44.5%
Reach+85.4%
Interactions+51.7%
Follows+21.9%

TikTok

Post views-86.2%
Shares-84.8%
Likes-80.3%
Net followers-68.2%

LinkedIn impressions rose 15% and followers rose 1% against the prior 31 days. YouTube July figures were reported without a prior-period comparison.

A Consistent Pattern Holds

Meta Carried the Month

Facebook 5.73M views (+187.3%) and Instagram 2.15M (+44.5%). Together they are 94% of all views. Facebook alone is 68%.

Aligned Audience

Male 62.8–75.1%, core age 25–34 on every platform, Egypt first and Saudi Arabia second — the career and business audience the show targets.

Views Up, Watch Time Down

Facebook views rose 187.3%, but 3-second views fell 39% and total watch time fell 44.3%. TikTok post views fell 86.2% across the same month.

CONCLUSION: Impressions grew. Attention did not.

What We Need To Improve

1. Watch Depth on Facebook (Critical)

Views rose 187.3% to 5.73M. In the same month 3-second views fell 39% to 247.6K and watch time fell 44.3% to 71d 9h. People are scrolling past, not watching.

Focus: Report 3-second views and watch time next to total views every month. Open every video on its strongest line.

2. TikTok Output

Post views fell 86.2% to 445.7K, viewers fell 83.7%, new viewers fell 88.8%. The For You page still delivered 81.0% of traffic — the feed works when there is content to serve.

Focus: Restore a fixed weekly posting cadence on TikTok and hold it for a full month before judging results.

3. Instagram Organic Reach

Views from ads rose 198.1% to 938,400. Views from organic rose only 3.2% to 1,210,604. Published content dropped 12.3%.

Focus: Set a monthly organic-views floor for Instagram and use ads to amplify posts that already won organically.

4. The Link Funnel

Facebook produced 35 link clicks across 5.73M views. Instagram produced 0 link clicks across 2.15M views. LinkedIn produced 26 link engagements.

Focus: Give every platform one clear destination and test that the path works before the next posting cycle.

What We Must Stop

  • Reading Facebook by view count alone. Views tripled while watch time fell 44.3%.
  • Letting TikTok go quiet. 1,021,838 followers produced 445.7K views this month.
  • Posting to Instagram with no link path. Zero link clicks in a full month.
  • Treating LinkedIn as secondary. 39% of its reach came from outside the network, on 130,447 impressions.
  • Leaning on Reels for Facebook reach. Reels drew 597,534 views; multi-photo posts drew 2,602,980.

Next Step Recommendations

5 high-impact analyses to run next:

  1. Watch-time curve per Facebook format — why multi-photo outperforms Reels 4 to 1.
  2. TikTok posting frequency vs. views, mapped week by week against the -86.2% drop.
  3. Instagram organic vs. paid split per post, tracked monthly.
  4. Full funnel: views → profile visits → follows, per platform.
  5. LinkedIn cadence test — 39% out-of-network discovery is the cheapest new reach available.

Exhaustive Platform Data

Select a platform to view complete performance metrics, top content rankings, and detailed audience demographics for July 2026.

Facebook

The Reach Engine (779,537 Followers)

83.7% of Views Organic

Total Views

5.7M

187.3%

Viewers

2.6M

165.8%

Interactions

38.9K

170.9%

Page Visits

42.3K

251.8%

Follows

12.4K

138.7%

Deep Metrics

  • 3-Second Views
    247.6K↓ 39%
  • Watch Time
    71d 9h↓ 44.3%
  • Link Clicks
    35↑ 775%
  • Published Content
    116 pieces80 Stories • 20 Photos • 12 Reels
  • Lifetime Followers
    779,537All-time

Views Breakdown (5,730,153)

From Organic (↑185.5%) 4,795,524 (83.7%)
From Ads (↑196.9%) 934,629 (16.3%)

Views by Format:

Multi photo2,602,980
Photo1,494,738
Others939,597
Reels597,534
Stories45,464
Text43,652

Interactions follow the same order: Multi photo 15,261 • Photo 12,669 • Reels 10,062.

Audience (779,537 Followers)

Men (75.1%) Women (24.9%)

Age Distribution:

  • 25-34 (Largest Group)
  • 35-44 (Second)

Top Cities:

Cairo 35.2% • Alexandria 11.5% • Riyadh 4.6% • Amman 2.9% • Giza 2.6% • Shubra El Kheima 2.2%

Top Countries:

Egypt leads • KSA 11.7% • UAE 4.3% • Libya 3.7% • Algeria 3.1% • Iraq 2.6%

Top Content (July 2026) Organic

Organic July content posts
أوعى تكسر إنسان عشان تعمل غلطة في الشغل
1.5M Views
5.5K 223 843 578
عادات يومية تساعدك تبقى ناجح اتحرك كل يوم
615.1K Views
3.3K 39 314 546
أول انطباع عن مصر يبدأ من أول لحظة توصل فيها المطار
322.9K Views
1.8K 221 97 77
Simple takeaway: Facebook generated 5.73M views, led by 4.80M organic views versus 934.6K views from ads. The top three organic posts pulled 1.5M, 615.1K and 322.9K views with 483 comments between them.

Action Plan

  • Make more multi-photo posts — 2.6M views and 15,261 interactions, the top format.
  • Rebuild the first 3 seconds of every video — 3-second views fell 39%.
  • Keep the advice-and-lesson angle: the top post pulled 5.5K reactions.
  • Fix the link path — 35 clicks on 5.73M views is a broken funnel.
  • Reply to and pin top comments within the first hour.

FB Specific Next Steps

  • Retention curve per format: Reels vs multi-photo.
  • Why watch time fell 44.3% while views rose 187.3%.
  • Cost per follow on the 934,629 paid views.
  • Views → visits → follows conversion rate.
  • Posting time vs performance.

Instagram

Ads Carried the Growth

43.7% of Views From Ads

Total Views

2.1M

44.5%

Reach

912.7K

85.4%

Interactions

37.3K

51.7%

Profile Visits

9.7K

14.4%

Follows

5.4K

21.9%

Views Breakdown (2,149,004 Total)

From Organic (↑3.2%) 1,210,604 (56.3%)
From Ads (↑198.1%) 938,400 (43.7%)
The growth problem: Ad views rose 198.1%. Organic views rose 3.2%. Almost all of Instagram's July growth was bought.

Deep Metrics

  • Published Content
    69 Stories • 38 Posts↓ 12.3%
  • Link Clicks
    0No change
  • Lifetime Followers
    392,078All-time

Audience (392,078 Followers)

Men (62.8%) Women (37.2%)

25-34

Largest

35-44

23.6%

Cairo 17.7% • Alexandria 6.9% • 6 October 3.9% • Riyadh 2.8% • Egypt 68.7% • KSA 6.7% • UAE 3.5%

Top Content (July 2026)

Organic July posts
كل حلقة في الموسم الرابع كانت معمولة لهدف واحد
226.6K Views

2,557 likes • 1,331 comments • 3,897 shares • 6,194 saves
اللي فاهم هو اللي بيطول نفسه مش اللي بيجري بسرعة
60.2K

513 likes • 2 comments • 54 shares • 174 saves
الشجاعة مش إنك متغلطش الشجاعة إنك تكمل بعد الغلط
48.7K

727 likes • 3 comments • 63 shares • 154 saves
Simple takeaway: Instagram reached 912.7K accounts and generated 2.15M views, with organic delivery contributing 1.21M views. One post did nearly all the engagement work: 1,331 comments and 6,194 saves against 2 and 3 comments on the next two.

Action Plan

  • Set a monthly organic-views floor — organic grew only 3.2%.
  • Rebuild the format that earned 6,194 saves and 1,331 comments.
  • Raise output — published content fell 12.3% this month.
  • Add a link destination: 0 clicks on 2.15M views.
  • Amplify proven organic posts with ads instead of running ads cold.

TikTok

The Drop Month

1,021,838 Followers (All-Time)

Post Views

445.7K

86.2%

Net Followers

3.8K

68.2%

Likes

13.7K

80.3%

Shares

1.7K

84.8%

Comments

-6

Net after removals

Traffic Sources & Audience

For You Page

81.0%

Search

11.0%

Profile

5.0%

72%

Male Viewers

Core ages: 25-34 (42.2%) and 35-44 (24.5%)

Egypt 69.4%
Saudi Arabia 14.0%
UAE 5.1%
Kuwait 2.7%

Viewers: 531K total (↓83.7%), 249.3K of them new (↓88.8%). Profile views 5.8K (↓79.8%). Estimated rewards: $2.93.

Followers vs Viewers

Followers: Men 68% / Women 32%

Follower ages: 18-24 30.7% • 25-34 41.8% • 35-44 19.4% • 45-54 5.8%

Follower locations: Egypt 54.2% • KSA 8.4% • Iraq 5.2% • Morocco 3.1%

Followers skew younger than viewers: 30.7% are 18-24 versus 18.6% of viewers.

Top Posts (July 2026)

Ranked by views. Captions were not supplied, so each card is labelled by its standout metric.

Organic July videos
Top video — 849 likes
18.7K

849 likes • 10 comments • 48 shares • 219 saves • 9.2s avg watch • 15.9% watched full
Best completion — 32.13% watched full
12.1K

214 likes • 3 comments • 23 shares • 63 saves • 4.4s avg watch
Longest watch — 10.0s average
12K

362 likes • 8 comments • 32 shares • 119 saves • 15.08% watched full
20.57% watched full video
7.3K

223 likes • 5 comments • 13 shares • 46 saves • 5.5s avg watch
Simple takeaway: TikTok generated 445.7K post views, with 81.0% of traffic coming from the For You feed and the largest viewer age group being 25-34. The four top videos hold 32.13%, 20.57%, 15.9% and 15.08% full-video completion — the format still holds attention when it ships.

Action Plan

  • Restore a fixed weekly posting cadence — output drove the -86.2% drop.
  • Rebuild around the 32.13% completion video: short, single-idea cuts.
  • Use the 11.0% search traffic — write searchable on-screen hooks.
  • Add a comment trigger to every video — net comments were -6.
  • Post to the 1M follower base directly: profile traffic is only 5.0%.

YouTube

Search-First Shorts Channel

78.1% of Traffic From Search

Total Views

43.2K

97.9% from Shorts

Watch Time

237.1 hrs

92.9% non-subscribers

Subscribers

1.4K

New in July (43,503 total)

Shorts Views

42.3K

622 likes

Engaged Views

23.5K

65.2% stayed to watch

Pan-Arab Reach

Egypt 39.7%
Saudi Arabia 9.9%
Algeria 7.9%
Iraq 6.2%
Syria 4.4%

Gender

68.5% M / 31.6% F

Top Age

25-34 (42.9%)

Device

85.9% Mobile

Second Age

35-44 (21.9%)

60.3% of the audience is outside Egypt — Saudi Arabia, Algeria, Iraq and Syria carry the rest.

Discovery Is Search-Led

Search brings 78.1% of Shorts traffic. The Shorts feed brings 14.1%. This channel is found, not recommended.

YouTube Search 78.1%
Shorts Feed 14.1%
Browse Features 3.5%
Channel Pages 2.8%

Stayed to Watch

65.2%

Swiped Away

34.8%

Simple takeaway: Shorts generated 42.3K of the channel's 43,197 July views, while YouTube Search supplied 78.1% of Shorts discovery. Shorts also added 169 of the +1.4K new subscribers.

Action Plan

  • Title every Short as a search question — 78.1% of traffic comes from search.
  • Cut the 34.8% swipe-away rate with a stronger first frame.
  • Convert non-subscriber watch time: 92.9% of it comes from people who do not follow.
  • Ask for the subscribe on screen — Shorts added only 169 subscribers.
  • Shoot vertical-first for mobile: 85.9% of viewing is on phones.

LinkedIn

The Senior Decision-Maker Room

37% Senior-Level Audience

Impressions

130.4K

15%

Members Reached

45.3K

Unique professionals

Engagements

2.2K

112 comments

Followers

48.9K

1%

Profile Viewers

518

54% (prior 7 days)

Engagement Breakdown (2,169)

Reactions 1,936
Comments 112
Saves 101
Sends + Reposts 20

In-Network

61%

Out-of-Network

39%

Simple takeaway: LinkedIn generated 130,447 impressions, with 39% of discovery coming from outside the existing network. That is new reach at zero media cost.

Who Is Watching

Seniority: Senior 37%
Company size: 10,001+ employees 17%
Location: Cairo 11%
Industry: IT Services & Consulting 5%
Job title: Sales Manager 2%

Profile viewers came from Cairo, Egypt, Business Consulting and Services, and Juhayna Food Industries. Senior professionals at large companies — where guests, partners and sponsors live.

Top Content (July 2026)

Organic July posts
أول انطباع عن مصر بيبدأ من أول لحظة توصل فيها المطار
24,139

24,139 impressions • 126 reactions • 15 comments
يظهر إني غلطت لما عينتك
17,076

17,076 impressions • 175 reactions • 17 comments
عادات يومية تساعدك تبقى ناجح اتحرك كل يوم
7,272

7,272 impressions • 116 reactions • 1 comment
Note: The three top posts are the same lessons that won on Facebook. The Egypt-airport post and the daily-habits post both ranked top-three on two platforms.

Action Plan

  • Post 3x per week: one clip, one text insight, one episode announcement.
  • Repost the Facebook winners here — they already rank top-three on both.
  • Reply to every comment: 112 comments is a room you can hold.
  • Push out-of-network reach past 39% with question-led text posts.
  • Use the page for guest and sponsor outreach proof.